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History

 

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Photo Courtesy of Ali Edwards
How ROC Began

In 1999, a group of California-based foundations came together to explore the challenges facing the current industrialized food system and to discover a means to maximize the impact of their investments in pursuit of a healthier system. In 2000, they commissioned and released Roots of Change: Agriculture, Ecology, and Health in California, a report that consolidated information from policy makers, farmers, scientists, and activists, as well as data from numerous state agencies. The report made the case that multiple environmental, social, and economic problems in California can be addressed simultaneously by a comprehensive transition to a sustainable food system.

ROC (originally The ROC Fund) was launched in 2002 to address these issues and to work collaboratively and systemically to transform California's food system to one that is more sustainable. A strategic funders' collaborative has contributed over $3 million to this initiative to date. The collaborative formed a high-level advisory body of food systems experts - the ROC Council. The ROC Council agreed that the problems were well described, but realized that a vision of a sustainable food system was needed.


ROC funded the Vivid Picture Project, which developed The New Mainstream: A Sustainable Food Agenda for California. This report, issued in December 2005, described a vision for the food system in 2030 and a suggested set of actions for getting there.

Today

Concurrently, ROC supported leadership development projects through grants to expand county-level Ag Futures Alliances that bring together regional stakeholders to support the growth of sustainable food systems in their counties, and to a statewide roundtable called the California Roundtable on Agriculture and the Environment. Additionally, ROC’s Workforce Workgroup and Business Advisory Council provided action items for labor and business innovation.

These projects have reached over 1000 people and built meaningful links to state and local governments, businesses, nonprofit organizations, and communities.

 

 

Donate to the Roots of Change!

Click here to donate and help support a sustainable food system for California!

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Log onto the California Food Systems Network

Connect, collaborate, and create. The Food California Food Systems Network is a hub where all parts of the California food system can share, learn, and demonstrate the links between organizations, individuals, and businesses.

Just click here to check it out!