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A Letter of Welcome from Stewardship Council Co-Chair Pietro Parravano |
February 4, 2008
The Roots of Change is made up of three dynamic components - Stewardship Council, Leadership Network, and Coordinating Team - that individually and collectively are critical for its success. Clearly the most important of the three components is the Leadership Network. The Leadership Network provides the hearts, minds and hands that are necessary to make real change on the ground—in communities, on land and at sea, in the marketplace, in government agencies, and amongst consumers like you and I. As a member of the Leadership Network, your integrity, drive, expertise, and connections to people, resources and institutions will spur the desired changes.
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Adjustments to Agriculture May Help Mitigate Global Warming |
January 30, 2008
A recent report from Greenpeace details the direct and indirect effects of agriculture on climate change and suggests how the sector can move from being a major greenhouse gas emitter to being a carbon sink. “As a key contributor to climate change, the environmental impact of industrial farming has reached critical levels,” said Jan van Aken, Greenpeace Sustainable Agriculture Campaigner. “Governments must support a farming future that works with nature, not against it.”
Read about the Greenpeace report 'Cool Farming: Climate impacts of agriculture and mitigation potential'.
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From Bureaucracy to Bok Choy |
January 29, 2008
Guest article from Sophia Pagoulatos, City of FresnoPlanning & Development Department and 2007 ROC Planning Fellow.
I used to lead a double life: a land use planner by day, issuing permits and holding meetings, and a “foodie” by night: going to farmers markets and food festivals on the weekends, on the lookout for the latest new vegetable. However, in 2007, these two worlds collided and I am now occasionally able to talk broccoli right here in my cubicle in the City of Fresno’s Planning and Development Department without eliciting too many strange looks.
What happened to cause this shift?
Last year, as I was going through the stack of public notices, permits and code updates in my in-box, something caught my eye: a carrot. That’s right, it was this little orange carrot on a flyer. It said “Roots of Change.” Interesting. I had to find out more. Now here was something: an organization dedicated to sustainable food systems soliciting participation from a land use planner. I wanted to find out what sustainable food system folks wanted with an urban planner, so I applied and was accepted as a Planning Fellow.
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Food Business Trends Continue to Grow Greener |
January 29, 2008
This Jan. 27 S.F. Chronicle article, "Food markets getting greener, more sensual" , speaks to many of the consumer trends that back up ROC's vision, goals, objectives and campaign. The article clearly spells out multiple food business trends that illustrate how, in addition to their own wellness, more consumers are also looking to take care of the Earth. The article cites a survey released this month by the marketing company Information Resources Inc. showed that about half of American consumers polled consider at least one sustainability factor in selecting packaged goods and choosing where to shop. One-third of consumers responding to a 2007 survey by Restaurant and Institutions, a food service industry group, believe that "living a green lifestyle is important." This is especially true among people ages 40 to 60.
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