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Michael R. Dimock’s Blog
A 21st Century Social Contract Between Agriculture & the Public

ROC President, Michael Dimock, joined former USDA Secretary Dan Glickman and Texas State University food system researcher and author, Dr. Jimmy McWillams, on a panel for the Farm Foundation's Agriculture Roundtable on January 8th in San Antonio, Texas. The Roundtable is a national membership organization representing much of the nation's production agriculture leaders. Following their presentation, Glickman, McWilliams and Dimock engaged in a 90-minute dialog with these leaders. It was a penetrating and constructive, offering further evidence that a major shift is underway. Important elements of production agriculture are seriously engaging the challenge of creating a sustainable food system.


Presentation to the Farm Foundation Roundtable
January 8, 2010
San Antonio, Texas

Ladies and gentleman, I want to thank you for this exciting opportunity to share the podium this morning with former USDA Secretary Dan Glickman and Dr. McWilliams. I value this opportunity to consider, with you all, this vitally important issue of the emerging social contract between agriculture and the public. I feel the survival of our farms and ranches depends on a renewed contract.

michael-2.jpgBefore I describe what I think the emerging contract is, let me set some context by talking a bit about Roots of Change. Practically speaking, Roots of Change is a philanthropic fund investing in people and projects. We have built a network of nearly 32,000 people who are unified by their pursuit of a sustainable food system in California by the year 2030. There are hundreds leaders from farms and ranches, food businesses, nonprofits, small towns, government agencies, and tens of thousands of consumers within the ROC network.

ROC has committed to network formation and support because our theory of change holds that the best way to make the food system sustainable is to connect and support the people within the system that have the knowledge, positions, relationships, and commitments required to successfully manage a rapid transformation. ROC implements three primary activities to support this network of stakeholders.

We convene stakeholders face-to-face and we also offer fellowships, grants and contracts in order to help them: a) embrace system thinking and science, and/or to resolve conflicts (particularly among farmers and environmentalists and farmers and labor advocates) and hopefully through sustained dialogs to arrive at new ways of thinking about a problem that will improve the food system; b) we also convene stakeholders, particularly NGOs, so they can coordinate plans and accelerate or expand projects; and c) we include in the realm of convening our communication with ROC's online community. We link and communicate using our Facebook pages, twitter, our website and email blasts. The posting of educational information spawns on-line dialog and builds agricultural literacy.

The second big thing we do is to write grants or find funding for allied organizations to implement projects that aim to improve the food system.

Last, but not least, we advocate for increased investment in food system work by foundations, government, and citizens. Given the impact of food and farming on the environment and society, philanthropic support is very low.

So now let me turn to the emerging social contract. First, clearly a new social contract is emerging. We believe it will increasingly be defined by the desire for health, economic recovery, and long-term sustainability of the economy and nation.

My sense is that the food and agriculture industry is in a period similar to the financial industry in the late 1990s and early 2000s. There are serious signs of trouble based on external and internal challenges, particularly around food safety, labor supply, water quality and quantity, energy pricing, diabetes, and other nutrition related disease.

Consequently, respected and highly visible authors, filmmakers, journalists, policymakers, and cultural heroes (like chefs, musicians, and actors) are increasingly critical of the food and agricultural system. Retailers like Wal-Mart and food service providers like Sysco are demanding change.

It is interesting to note that Christine Quinn, the Speaker of the New York City Council, who wants to move out of Mr. Bloomberg's shadow, in the hope of becoming that City's next Mayor (or so reports the New York Times), has stated that her defining political focus will be coordination of the city's food policies. Roots of Change is working closely with Mayors Newsom in San Francisco and Villaraigosa in Los Angeles on their food policies. The big city mayors of Chicago, Boston, Detroit and Seattle are also focused on food and agriculture. To me this indicates that the "good food movement" is real and will get larger over time and that urban centers will increasingly seek power over America's agriculture and food policy.

This new public focus is a sea change. Before now and for the last 100 years, the people of this nation have increasingly lost their focus on agriculture. The perception of US farmers and ranchers as the foundation of community, which was evident until maybe even the late 1950s, has been lost. Now agriculture is perceived as a source of cheap food, fiber and beverage. This transformation in perception does not accurately reflect agriculture's fundamental role as the basis of civilization. This diminution of agriculture - in fact - threatens the future of civilization itself.

The growing crises related to energy, health, and climate change provides the opportunity for agriculture to reemerge as a fundamental characteristic in the nation's identity, a central player once again.

I believe that this opportunity will be most constructively realized if agriculture proactively aligns with the public interest in green jobs, health and sustainability. Agriculture seen as a primary solution to many problems faced today creates the basis for a new social contract.

The New Social Contract


First, what do I mean by sustainability. At ROC we broadly define it as follows: a sustainable system provides food perpetually and ensures that the underlying ecosystems and resources remain abundant and viable. It maintains the health of the soil, people, animals, and plants. The economics underlying the system allow owners, workers, and investors to live and benefit from the system at a level that maintains their wellbeing, life-long participation, and commitment to the system's continuous improvement.

But what would this mean, practically speaking, for those working in agriculture? What would they be asked to do over time? I would like to offer 10 defining characteristics of a new social contract:

1.      Agriculture would move from an industrial model of production to a biological model, meaning it would seek to mimic nature, not a Ford assembly line, when producing food and fiber. An assembly line does not like diversity, but nature does because diversity, whether in nature, economics, or politics, is strategy for long-term health. Investors seek diverse portfolios. Regions seek diverse economies. So why do we not seek diverse farms and ranches that are resilient in the face of ecological and economic changes?

2.      The diversity principle requires that we eliminate all broad spectrum, long-lived, toxins in our efforts to control pests and weeds or increase fertility. These compounds kill indiscriminately and thereby disrupt natural biological cycles or spawn unintended disease in non-targeted species. Think of the impact of Atrazine on amphibians. So yes, we need more green chemistries that mimic naturally occurring compounds that nature has already learned to breakdown and metabolize quickly. But even better, we need to use nature to manage nature. More beneficial insects to control pests, more cover crops to control weeds, supply nitrogen, and provide habitat to beneficial species.

3.      We need to eliminate use of fossil fuels as a means to create fertility and power machinery. A major rationale for expanding local food systems is climate change. If farmers are not impacting climate, there is less reason to focus on local. Even if climate change was not a reality, a fossil fuel-based system is not sustainable, fossil fuels will eventually run out, becoming ever more expensive as they are depleted.

4.      We must end the maltreatment of farm and food system workers, even if it is the result of a few. We need to create an industry ethic that ostracizes bad actors. Further, lets transform food and farming jobs into careers that lead to advancement, pride of participation, long-term commitment through enhanced opportunity and quality of life. The divide between labor and operators is not good for anyone. As the technology sector has shown, when there is more alignment between management and labor, there is more innovation, job satisfaction, and productivity.

5.      Likewise, we must end the inhumane treatment of animals evident in confined animal feeding operations (CAFOs) because the public concern will only grow. The fight cannot be won on economic grounds. The more people know, the less they like CAFOs. Entire nonprofits have been born to stop them. Alternative livestock systems are showing us that when we understand each breed's life cycle and allow it to live stress free, we enhance flavor and product quality and consumers are willing to pay more.

6.      The nation was founded on a fear of tyranny and concentrated power. Thus, perceived ownership of the food supply by a few, using intellectual property rights or economies of scale, although legal and economical when viewed in a relatively brief time frame, will never be politically, ethically, or socially useful because concentrated power undermines public trust.

7.      Food safety is a constant and growing challenge. What are the increasingly frequent recalls telling us? Perhaps that e coli, salmonella, and other food borne bugs like huge processing or manufacturing facilities. I would bet that no prophylactic approach will be thorough enough to fully control germs and viruses, at least not for long. These things quickly mutate. Pathogens will always exist in a biological system. I believe a sound systemic solution will be more diversification and decentralization of production to limit the scale and scope of a persistent problem.

8.      We clearly need to end the loss of soil and over tapping of aquifers. To continue it will guarantee the end of agriculture and increase the anger of the public. We need to build soil and bank water. No till systems, intensive composting and cover cropping are the pathways. We need accurate water balances that are adhered to in all parts of the nation.

9.      We must accept or recognize the impact of genes on human consumption patterns. Most people will seek out sugar and fat because their genes are programmed to find it. So to align our industry with the public's best interest, we need to take the lead in weaning the nation from its unhealthy addiction to these substances. We need less processed and more fresh and whole foods. Otherwise, we risk that physicians and health insurance companies will become agriculture's worst enemies.

10.  Local and regional food systems are good. Big agriculture would benefit from embracing small farmers and ranchers, peri-urban and urban food producers who are the frontline of these regional systems. They can be seen as the diplomatic corps for all agriculture. Farmers and ranchers with direct relations to consumers in the urban centers, which are the base of political and financial power, are the best way to build agricultural literacy.

These are my ten basic building blocks for the new social contract. Every thing I have suggested is achievable because people are doing them all now in small and increasingly large ways. But these building blocks need to be assembled within a cogent and consistent framework. I have some thoughts on that as well.


The Framework for Building the Social Contract


To start with, it would be much better for the industry if agricultural products were no longer seen or described as "commodities." Here are two of the five entries from Merriam-Webster that define the word commodity: "a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (like brand name) other than price; one that is subject to ready exchange or exploitation within a market."

Remaining competitive in a commodity system is a thankless task that has forced huge segments of the industry into insolvency. Food is the basis of life; it deserves to be valuable. It is undervalued because our current system defines it as so. Our thinking is flawed. Cheap food requires that we externalize costs because we cannot pay to mitigate or avoid impacts on the ecosystem, workers and communities, which gets us into a conundrum. If we do not end the negative impacts, we are increasingly regulated, taxed and/or both to cover the costs of those impacts. So commoditization of food is a losing game for growers, (but consider the fact that it is good for manufactures of processed food).

Obviously, this move to sustainability is a long-term affair. It will take time because achieving sustainability is not an end point. It is actually a process of continuous improvement.  A human life span is insufficient to address the problem. Sustainability is really about millennia, not centuries. To be frank, Roots of Change has set 2030 as the time frame for changing thinking and setting a new direction, not necessarily becoming sustainable.  However, by then we should be able to see a shift from short-term profit maximization to maximization of long-term productivity and health if ROC is successful. We believe sustained productivity and health are the basis for profits earned over the longest term.

Linked to this concept of long-term thinking, it would be very useful to end the contradiction within the industry that, on the one hand, calls for unfettered property rights and unregulated capitalism, and on the otherhand, for a safety net (price supports or subsidy payments) for the industry. What is the quid pro quo for establishing a safety net? And I believe there does need to be a safety net. Biological systems are inherently in flux. So, what should the public get back for providing a safety net? That is the social contract.

So obviously I am not calling for the end of payments to farmers. I am calling for different payments and perhaps even more payments. Commodity programs and other subsidies provide the rules of the agriculture game.

I think it would useful, productive and appreciated by the public if we tied payments to health enhancement and resource stewardship. Let's pay more money for riparian buffers, species enhancement, and on farm energy production. Let's tie payments to diversity of scale, larger sums to smaller farms. Payments are the incentives. The current incentives render cheap calories. Let’s devise payments that render healthy farm business and healthy ecosystems and healthier people.We engineered the current system, so we can engineer a new one with new policy. Congress sees this and has built within the Farm Bill a corner stone, if not a foundation, for major change through the Conservation Security Program.

To reengineer the system we need allies. Luckily, agriculture has more allies in waiting than we could imagine. Powerful environmental, health, social justice, and community advocates want to align with agriculture to create a healthier world. If we join with them, they will help give agriculture the Congressional and State house votes needed to create  policy for the long-term health of farms and ranches and the environment. We need more people to vote and speak for agriculture's interests. A new social contract will give us those votes we need.

For instance, we need substantially more research and the public has little concept of that need now. So one message we must get out is that a healthy sustainable agriculture will require a research agenda as bold as that being called for in energy. The trend of reducing the research funds for agriculture must be reversed, but that will be impossible without broad public support.

This raises a controversial issue. I really don't think we should bet the farm on genetic modification. Resistance to GMO food is firm among certain consumers. And there is evidence that the hoped for results may prove much more illusive than once thought. Furthermore, the issues of concentration and tyranny over the food supply loom very large when GMOs enter the picture.

I would argue that it is much less problematic to think about learning to mimic natural systems in scaled up ways. How could we scale or massively
replicate Joel Salatin's Poly-Face Farm model of multi-species livestock production? What could be done on the plains with cattle and hogs in large open ranges managed by collaborating producers using intensive range management?  How can we accelerate the work of Wes Jackson and create a perennial poly-culture of grains in the Great Plains? None of these systems bring in the problems associated with gene ownership and genetic pollution of organic and non-GMO conventional farms.

This brings me to my final point and I need to be very careful to be clear. I am a realist who looks at the past and says we can, we will, and we must change in unbelievably immense ways. Science and technology must be part of that change. Agriculture has a history of rapid change using technology. But I am very concerned about what appears to be an underlying hubris that permeates our perception of our ability to build and maintain industrial scale food production for a sustained period, particularly one based on fossil fuel.

In fact, it appears to me that our nation has been suffering a massive case of hubris in our economic, military and energy policy, as well as food. I was stunned at what happened to the CIA in Afghanistan last week. It was very tragic, but the more I read the details the more I felt it was another indicator of our loss of contact with reality about the world. Why do we see ourselves as immune to the blow back from systems we seek to "manage"?

We have myths that warn us about hubris. The ancient Greeks gave us Icarus who flew too close to the Sun and fell into the sea. The Old Testament teachings and those of Jesus contain warnings about believing we are not subject to larger dynamics. I posit that these would be both biological and social dynamics. I think of Noah's flood and I cannot help thinking about the melting of the polar caps. I am not talking about magical thinking here. I am saying that our culture has imbedded in collective memory long held stories that contain warnings for the human species as it evolves. We must be careful to not overstep and unleash nature's immune response.

Natural biological communities, which are the result of billions of years of evolution, are the key. They share energy, feed each other, and maintain a balance. Species are interdependent. We too are one of those species. To the extent we understand in depth the survival mechanisms of diverse communities of species and apply them to our agricultural and social systems, I think we will find that we will be well guided.

In short, nature is no longer our enemy. It once was, we had to fight to survive. I think we have evolved past the fight. It is time to relate to nature with a more collaborative approach.  We can learn to surf the dynamics of nature in order to efficiently produce food, fiber and fuel in ways that restore and maintain health, not degrade it.

I am absolutely certain that we can and will do it. We have no choice really. So let's show the public that farmers and ranchers are civilization's life stewards, the most important people in the world, who will perpetually and deftly tend the food supply, by tending large swaths of nature and well employing large numbers of people, for current and future generations. That social contract will be enduring. Thank you.

 
Giving Thanks, an American Tradition

"Gratitude is the sign of noble souls." -Aesop
“Silent gratitude isn’t much use to anyone.” -G.B. Stern

What do the Pilgrims, George Washington, Sarah J. Hale, and Abraham Lincoln all have in common? Hint: they liked heritage breed turkeys. Yes, they all contributed to the formation of the national Thanksgiving Day holiday. We all know the pilgrim story. Some may not know that President Washington offered the first proclamation on November 26, 1789, declaring a national day of thanksgiving. It was not until November 1863, after the July battles of Gettysburg and Vicksburg, which sealed the fate of the south, that Lincoln renewed the tradition and declared the last Thursday of that month a day of thanks. Sarah J. Hale, a magazine editor, is credited with planting the idea in the weary leader’s head.

Each year from that time, with the exception of one year during the Great Depression, every president issued a similar proclamation on the same day. In 1941 the Congress formerly established the holiday we know today. So we have a long history of giving thanks, and I am grateful for that. It is an important social and civic act too little appreciated in our time.

Maybe it is because so many of us feel things have gotten off track. Right or left, urban or rural, rich or poor, most all of us seemed perpetually perturbed by the state of the world, the nation, or our communities. As a consequence, we are adept at, blaming, attacking, and/or ignoring, particularly when directed at leaders. It is easy for us to forget our role in the many messes and to blame “them,” the damn leaders.

Particularly as activists, we are constantly asking for change. There is always more to be done, and often, what is getting done is not good enough. We too rarely stop to acknowledge the good that is taking place.

Roots of Change (ROC) has decided that this Thanksgiving season is the perfect time to pause and show our gratitude to the United States Department of Agriculture for taking an unprecedented step towards making a sustainable regional food system a real priority through the “Know Your Farmer, Know Your Food” initiative. We have just launched a letter writing campaign to offer thanks . I am not shocked, but a bit disappointed that we have gotten negative comments about sending a positive message to Secretary Vilsack and Deputy Secretary Merrigan.

ROC understands that there are still many issues that are not getting addressed by the USDA, that contradictions in policy and message exist, and that there are ways that “Know Your Farmer, Know Your Food” could be improved. What can one realistically expect in this day of polarized politics in which corporate interest too often controls debate.

The bottom line, though, is that we want to acknowledge that the USDA is making a real, risky and unprecedented effort to support regional food systems. Regional food systems are the best road to agricultural and food literacy I can image right now. They will help sustainable farmers and ranchers, the healthcare system and local economies. Yet, we must realize that many industrial-scale-cheap-food manufacturers who benefit from subsidies and over production of undifferentiated commodities are seeking to undermine this recent initiative.

Who could argue that the situation is not much improved? Think about what it was like 18 months ago. USDA leadership did not discuss local, organic, sustainable, and a focus on healthy food; they avoided these topics. If our movement is not thankful for the leadership having ears to hear our message, then we must begin to question our real motivation. Are we merely contrarian? Are we so into combat that we cannot acknowledge and celebrate victory? Are we unable to see the risks that new leadership is taking and to show support for what is lonely and exhausting work?

I think not. I believe the good food movement is primarily made of people who appreciate hard work, who empathize with those who take risks, who appreciate acts that build cohesion and community. I know this because the good food movement clearly appreciates the farmers, ranchers and processors who produce healthy food. And clearly the leadership of USDA is doing the same three things through their important initiative.

ROC is betting that lots of folks, in the best tradition of America’s greatest leaders, will hit the link we offer and send a message of thanks to the USDA. Once in a while just saying thank you is a good thing.
 
The N Challenge Comes to the Fore

 

Late last week something very good appeared to begin. Mass media woke up to a core challenge of civilization: providing sufficient Nitrogen (N) to feed plants without creating worse climate and water degradation in a world going from 6 to 9 billion souls. Michael Pollan and Blake Hurst, Midwestern farmer, were on NPR’s Talk of the Nation last week with other farmers and this problem came up. Then on Friday, the Wall Street Journal ran a piece on New Zealand’s call for an international effort to seek solutions. Now it is visible in the twittersphere, Facebook, and blogosphere.

 

Among those who better understand agriculture and food systems N has been known as a core challenge for decades. Sadly, the general public and too many policymakers don’t know, think or care about it. The lack of focus on N is dangerous for us all.

 

Blake Hurst quoted Michael’s published factoid that 40% of the planet’s people are alive today because of the ability to use fossil fuel to synthesize N from the ambient atmosphere. In fact it takes 35% of all energy used in agriculture to create that N and then some more energy for machinery to put that N on the land to feed plants and ensure robust yields. Troy Roush, a corn grower who called into Talk of the Nation, raised the issue.

 

He was right to raise it. As the population increases, more N is required to feed crops that ultimately feed people. So more fossil fuel is burned to produce N, which drives energy prices up, releasing more CO2 into the atmosphere. In a linked problem, up to half of the N placed on the land is washed off by rains into water, which kills life in water bodies, or volatizes into the atmosphere adding to the climate problem (volatilized N is a very destructive Green House Gas). Management of N is a huge problem because of its energy intensive source and toxic leakage into the environment.

 

Solutions were briefly touched upon in the Pollan-Blake debate. In South America an 8-year crop rotation is being used in which animals are grazed on grasses for 5 years. They deposit manure the entire time and then grain crops can be grown for 3 years on that same ground without adding N. Organic farmers know about maximizing nature’s supply of N. Learning from organic systems, farmers all over the world are experimenting with cover crops grown in a rotation or rich composts that fix N in the soil. Using the natural systems of plants and animals to create the N we need is the right approach, but we must scale up and broadly adopt methods.

 

Massive experiments are needed to perfect approaches in different parts of the world and that is where New Zealand comes in. They want a worldwide collaboration on this problem to ensure agriculture can be sustained. They have offered a plan. I am hopeful that the USDA, associations of farmers across the globe, and other nations will heed the call. Without massive efforts there are dire consequences and tough choices. Much higher food costs would be the least of our problems.

 

No matter the ultimate solution, it is probable that we will need to grow less corn to feed animals. Any one who knows the facts about the problems of confined animal feeding operations (CAFOs) that feed corn and other grains to fatten animals, must believe that less feed corn and fewer CAFOs is a very good thing. It will be healthier for the farmers, land, water, animals and all of us, who suffer from harmful animal fats and overuse of antibiotics caused by CAFO systems.

 

So, I am thrilled that we can now begin talking about the N challenge at the core of civilization’s need for a sustainable food system. Thank you Blake, Michael, Troy, and NPR for taking the plunge.

 
The Urban-Rural Roundtable: Testimony before California’s State Board of Food & Agriculture

Wednesday, September 30, 2009

Los Angeles, California

The Urban-Rural Roundtable Initiative: A Path to Greater Urban Understanding of Agriculture, Food Systems and True Sustainability

President Montna, Secretary Kawamura and distinguished members of the Board, thank you for inviting Roots of Change to share with you details about our Urban-Rural Roundtables project: the why, the how and the to where of that effort.

But before I begin, I want to take a minute to reflect on the relationship among this Board of agricultural leaders and the Roots of Change network, which now numbers 15,000 Californians. This is important because this relationship has been evolving for a couple of years now.

It was February 27, 2008 when I first came before the Board to describe ROC’s work and our hopes for the California Ag Vision process, which you were about to commence. It was my hope at that time to clarify that we had much more in common than some might think and that we could do much more together than apart. I think this same inclination was – and is – shared by members of the Board and the Secretary who has often spoken about the need to converge what heretofore have been parallel lines of activity.

Following my February 2008 visit, ROC did its best to bring people to the hearings you held up and down the state, to find supplemental funds from our core foundation supporters, and to convince many in the “sustainable agriculture and food systems” community that this Board and CDFA were onto something special and worthy of considerable time and effort. We are very glad we did this. The Ag Vision process continues to impress us and we remain steadfastly committed to making headway through that groundbreaking dialog.

Prior to Ag Vision and still today we also remain committed to the California Roundtable on Agriculture and Environment. We have, in fact, increased our investment from $20,000 to $40,000 per year, over the next 2 years in order to provide more support for work related to stewardship. We have also maintained a contract with Gus Schumacher, former Undersecretary of USDA, and authorized him under that contract to look for ways to provide California, particularly CDFA, with additional funds to implement its work. I know that Gus has worked with both Deputy Secretary Tse and Secretary Kawamura to identify sources of money.

But perhaps most importantly, we have invited to the Roots of Change Stewardship Council, our board, two members of your board, Luawanna Hallstrom and Adán Ortega, both of whom are valued and constructive members of the ROC Council. I want to thank Adán for his role in bringing me here today as well as his role in helping to launch our collaboration with Commissioner Daniels and the City of Los Angeles. I will soon be asking Luawanna for a similar hand in San Diego. This effort to link our organizations through leadership is a direct extension of our belief that dialog and practical collaborative work is the key to building understanding. It is a method to cross-pollinate and create intellectual hybrid vigor, if you will, which is what we need if we are to successfully negotiate the many challenges faced in this State related to agriculture, water, energy, environmental quality and human health.

So now let me turn to the Urban-Rural Roundtable effort.

First, let me share the why or the rationale for launching these roundtables. Those of you who had a chance to read our original report from the Vivid Picture project: will remember that it contained a section entitled: A Bold Agenda for Change. Within that section, there were three ideas for initiatives that ROC could launch to assist farmers and other food producers to prepare for the 21st Century. The first was The Best and the Brightest: A respected, competent, mission-driven leadership and workforce. The second was Get Fresh: Healthy, community-based food systems. And the third was A New Urban Rural Partnership: Linking communities, economies, and the environment. We have taken all three of these recommended initiatives to heart. The Urban-Rural Roundtables are obviously an outgrowth of that 3rd initiative.

The underlying concept for the urban-rural initiative is that the bifurcation of society between urban and rural is perilous. Allan Savory, the noted land steward and seminal thinker who developed the concept of holistic range management, has gone as far as to say that every civilization that lost touch with its total dependence on rural landscapes and rural peoples has eventually collapsed. It is hubris for cities to think they can ignore the value, values, needs and services of rural regions. Likewise, and I think your work with the agriculture industry around participation in the Ag Vision process indicates your agreement, rural communities also ignore at their peril the value, values, needs and services of urban regions. The urban-rural roundtables are ROC’s attempt to engage stakeholders in a dialog that reawakens both worlds to their interdependence.

Let me briefly recap how we describe this interdependence. The rural regions control the food supply and steward the natural environment as represented by the preponderance of the landmass. Within rural communities there exists deep knowledge about plants, animals and natural systems. The rural regions provide the water, energy and food sheds upon which our fate depends. In contrast, the urban regions control most of the votes, most of the financial power, and provide the largest markets for water, food and energy. They can also be seen a source of what was once considered waste, but are now considered resources, in the form of recycled water and compost. With this complimentary set of resources, the rational approach would be to enhance a robust exchange back and forth.

We believe we can highlight the potential of this circular resource flow in a way that brings more parity to the power dynamic. Rural regions need more investment in their health, wellbeing, and technological infrastructure. They need more influence over food, energy, and water pricing. In exchange, urban regions need enhanced stewardship of resources that have been degraded, even healthier food, provision of renewable energy, and more interaction with rural nature. Any attempt to create more visible and direct resource flows should mean new or enhanced economic activity, something this State needs.

Next let me turn to “how” or the way we conduct these roundtables. Obviously it would not be easy to spark a conversation with busy urban and rural leaders unless the potential for specific outcomes was clear. Let me use the example of the recently completed work in San Francisco to illustrate a couple of important points related to the process and ROC’s underlying strategy to create synergy in the system.

The San Francisco process began with the vision and leadership of Mayor Gavin Newsom, who was willing to undertake something not done before. The Mayor’s leadership was matched and reinforced by that of Secretary Kawamura. The Secretary showed extraordinary leadership because he engaged an atypical partner. I am sure you would all agree that a progressive mayor from a progressive city, who is running for Governor, could be seen by some in the more conservative parts of farm country as a person to avoid. But the Secretary saw the potential and committed himself to engage. With these two political leaders at the top, ROC was able – with assistance from the American Farmland Trust, SAGE, and the San Francisco Department of Public Health – to invite 50 leaders, 25 from the city and 25 from the country, to participate in a six-month iterative process. I direct you to page two of the Final Recommendation document to see the list of roundtable members.

To make the roundtable practical and potentially useful for all stakeholders, the Mayor tasked the Roundtable to develop an (and I quote) “integrated set of recommendations for programs, incentives, strategies, and practical actions” that the city could implement to “support the regional agricultural economy and increase the amount of high quality, California grown food for all” residents of the city, no matter their income level. So the idea was to build market access for producers and healthy food access for San Franciscans. This broad goal was enough spawn the hoped-for dialog.

We held three meetings. The first was in Davis in October 2008. The middle meeting was actually four committee sessions over two days in early January (3 were in Yolo County and 1 was in San Francisco). The last meeting was in San Francisco in March 2009. In between these three meetings, a team of experts, funded by ROC, worked to analyze and then synthesis the input of roundtable members. The final product was a set of five recommendations, which the Mayor used to create his Executive Directive 09-03, Healthy and Sustainable Food for San Francisco, which was issued on July 9, 2009, during the USDA sponsored, ROC Summit meeting dedicated to formation of sustainable foodsheds.

This is an historic document. According to messages we have received from London, New York and Chicago, each of which has headed down a similar road, and USDA representatives, San Francisco’s policy is the most comprehensive yet developed by a government body.

The directive recognizes the link between diet and health, farming and the environment, agriculture and quality of life. It calls for the city to focus on increasing access to healthy and sustainable food. In a key statement it states,

In our vision, sustainable food systems ensure nutritious food for all people, shorten the distance between food consumers and producers, protect workers health and welfare, minimize environmental impacts, and strengthen connections between urban and rural communities.

It calls for revision of the City’s Charter, General Plan and ordinances to make permanent its work to enhance the food supply of the residents of San Francisco. It seeks to maximize food production within the city and in the rural regions around the city. It calls for the City to focus its own purchases on foods certified as sustainable and to develop a promotional campaign that will encourage city-based private enterprise to purchase sustainable and regional food products. It directs the City to collaborate with entities seeking to protect farmland in the region. Most interesting to me, it directs the City to begin to advocate for State and Federal policies that align with the city’s desire to bring sustainable food to City residents. It is a groundbreaking document, setting a new bar for municipal and other governments.

Already, participants from the roundtable, both urban and rural have collaborated to seek funds and to organize a reverse trade mission, in which city buyers will be given tours of fruit, vegetable and nut farms a hundred or miles out into the City’s foodshed. And that is just the beginning. I know of at least two other efforts by roundtable participants to begin building on the work. For example, ROC has been invited by a foundation, previously unaffiliated with ROC, to request funds to support the City as it begins to advocate for State and Federal policies that will accelerate the development of a regional foodshed.

ROC has just received our first outside evaluation report, which is a case study of the roundtable process. This document, which will become public, clarifies, the large amount of language that was first offered in the Final Recommendations and which subsequently landed in the Executive Directive. We know from this objective analysis that the roundtable process was influential.

But this brings me to the second point I want to make. It is a point about our approach to change and the concept of synergy. To be precise, let me offer the definition we are using for synergy:

1. The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.

2. Cooperative interaction among groups…that creates an enhanced combined effect. [From Greek sunergiā, cooperation, from sunergos, working together.

The San Francisco Urban-Rural Roundtable is probably the clearest example of how ROC is trying to both build and use synergy.

This particular example begins with the fact that for many years Columbia Foundation, a founder and core funder of ROC, has invested money in an organization called San Francisco Food Systems, which worked in support of the San Francisco Department of Public Health. That organization, which was originally run by Paula Jones, worked on innovations related to food access, farmers markets, purchasing for schools, coordination of actors who work on food systems in the City, and specific city policy ideas. Because of that innovative work, by 2006, Paula clearly became the go-to-person on food policy within the ecosystem of City government. She was in fact hired by the City’s Department of Public Health in late 2007. Paula became a key member of the ROC Roundtable expert team, along with others who were ROC Fellows: Holly King, Larry Bain, and Hannah Laurison. So the roundtable leveraged the early investments of Columbia Foundation, the work of Paula Jones, and the relationships of ROC with its Fellows. The Roundtable process strengthened Paula’s efforts within City government to have a policy adopted, by offering five recommendations that made her draft policy more comprehensive and by providing the Mayor a platform for offering political leadership.

The essence of our approach is to link leaders and spawn cross sector activity through our Fellowship program, our on-line network, and face-to-face convenings. We are also attempting to popularize new food system concepts. One of particular relevance is foodshed. In the documentation and convenings of the roundtable and later in July with our USDA sponsored, Sustainable Foodshed Summit, ROC offered an actual definition for foodshed and a foodshed management plan.

Now I will turn to the future of the program, to where we will go next. Earlier this year, ROC applied to the Risk Management Agency of USDA to fund development of two more roundtables, one in Los Angeles and one in Fresno. Risk Management accepted our proposal’s hypothesis that risk management is more than just market diversification and insurance programs. It is also about increasing the urban population’s understanding of the realities of farming and ranching, the vital need for fresh food, and building urban support for peri-urban and rural agriculture.

We have received $200,000 from Risk Management, which includes funds to launch two new roundtables. We will begin that work next month. Joseph McIntyre’s team from Ag Innovation Network will manage the Fresno roundtable and ROC is currently seeking a second team for Los Angeles.

As you will hear, Commissioner Daniels and the City have undertaken the effort to form a food policy council that will create a food policy for the city. ROC is serving that effort by conducting three urban-rural roundtable sessions that will offer recommendations to the Commissioner’s team. We are again drawing on the expertise and commitment of the ROC network to help inform those roundtable meetings. Both The Los Angeles City Task Force and the ROC Urban-Rural roundtables will include members from the Ventura County Ag Futures Alliance, the ROC Stewardship Council, and ROC Fellows.

With three roundtables complete or in process, we are poised to begin to prepare for similar work in the last three of the State’s largest metropolitan areas: San Jose, Sacramento and San Diego. In the end, we believe an appropriate and effective way to improve food and farming system is to create demand for sustainable products. Most people live in these six regions and these cities command nearly $500 million in direct food buying power and could influence billions of consumer dollars if they were to encourage their citizens to focus on regional and sustainable foods.

Finally, if the remaining five cities, commit as San Francisco has, to begin advocating for State and Federal policies that support sustainable food production, it could have major impacts. Until now, city governments have confined their food issue lobbying to SNAP and WIC issues. If they now begin to support rural stewardship of resources, urban food production capacity, renewable energy production, food processing infrastructure, municipal water reuse for food production, and agricultural land protection in the areas they see as foodsheds, the political dynamics could change.

ROC’s commitment is to maximize the understanding of municipal leaders so that new policies and positions are sensitive to the need for a steady and measured transition in which producers are provided the resources and opportunities that will be required to allow a rapid evolution of operations rather than chaos that could harm food production and rural communities.

With the six largest cities as allies, we believe the State’s effort to render a sustainable system by 2030, becomes much more likely. We hope we can continue to share information and collaborate with you all, and the Secretary in the implementation of the next five roundtables.

 Thank you for your time.

 

 

 

 

 
The Hunger Challenge Brings Fresh Insights and Renewed Feelings
 


It’s called The Hunger Challenge and a colleague in the good food movement from the San Francisco Department of Public Health, Paula Jones, asked me to join her in accepting it. I said “yes” when she explained it was a way to comprehend living with only $4 per day for food. That is the amount received by a recipient of SNAP (Supplemental Nutrition Assistance Program), formerly known as food stamps. I have been doing it for just three days.

 

I have been hungry for most of the time. On Sunday, I began my day with friends and ate up almost all my $4 with a delicious breakfast of three small eggs, scrambled, two slices of melon and one of toast, plus two cups of thick black coffee. Consequently, I did not eat a full meal the rest of the day. I only had some bread and sliced tomato.

 

It was a $4 breakfast because the eggs and melons were from the Healdsburg, CA Farmers Market, which is among the priciest markets I know. A dozen eggs can cost $9.00 or 75¢ per egg. Yes, they are from happy, healthy chickens, but that is expensive. I am not complaining. The Healdsburg market should be expensive. The majority of food there is organic and grown on small family farms that achieve exquisite quality and treat animals with dignity. The land from which the food is grown is among the most expensive in the State because of its value for winegrapes. To justify farming produce, you must receive a fantastic price for your offering. Another way to see it is that maintaining diversity of agriculture in Sonoma County costs its citizens money.

 

The really good news about the Healdsburg’s farmers market is the Farm to Pantry project. Each week you’ll find a table where project organizers recruit community gleaners and the project’s founder, Melita Love, gathers left over produce from the vendors who wish to donate to the local food pantries. Between gleaners and market vendors, Love and her colleagues provide hundreds of pounds of fresh and healthy food to families in need each month. But I digress.

 

My point here is that at my first breakfast on Sunday it was clear that I, as a single, well-employed person, do not face the same realities as those living on food stamps. We eat different food. I can shop at a farmers market without thinking about the prices. A SNAP recipient cannot. I am more food free.

 

Eating on $4 per day requires careful thought, particularly if you want to eat healthfully. I learned this Sunday evening. Paula and I went to three stores in San Francisco in order to buy food for the few days we would participate in The Hunger Challenge. Many SNAP recipients would not have the luxury or ability to travel to three markets because of transportation issues, childcare needs, or time constraints. But we needed three stores to find and afford the food we wanted to eat.

 

Here is what we bought: pasta (93¢), white basmati rice ($2.99), 9 slightly bruised organic gala apples ($2.77) in a bag, ¾ lb. of Monterey Jack cheese ($2.51), 12 eggs ($1.90), head of broccoli ($1.57), 3 carrots (68¢), 2 onions (89¢), 2 cans of back beans ($1.78,) 1 lb. can of ground coffee ($2.98), and 1 bulb of garlic (50¢). Due to the prices, we could not buy the whole wheat pasta, brown rice, or organic beans we really wanted. The total amount came to $19.46, which was $3.46 over our budget, but we factored in that we would have rice, pasta and coffee left over for other days beyond the Challenge.

 

Leaving the store, I felt fully provisioned for Monday through Wednesday evening when I would need to end my Challenge due to a business trip. Well, almost fully provisioned. Due to my schedule, I actually had to prepare the meal of black beans and rice that night. It was 10 pm by the time I got back to my apartment from shopping. I made rice while I sautéed an onion and garlic for the black beans and rice. Remember, this was Sunday night after only the aforementioned breakfast and tomato slices on bread in the afternoon. I was very hungry and it took all my will power not to eat the onions as I cooked them. I was able to resist. I got to bed about 11:30 pm.

 

I awoke Monday morning famished and cooked two eggs to which I added some white rice and some Tabasco sauce. I also enjoyed one cup of thick black coffee. I initially feared I would not have a drop of coffee during the Challenge. I believed this because I begin each day with a walk to work during which I purchase a $1.50 cup of coffee from a sandwich shop. But my budget only allowed $1.00 for all of breakfast. But thanks to Foods Co, the Kroger big box format store, I found Bustelo Coffee. It is cheap, an espresso grind, and it is not bad. So I got my coffee, but just one cup, and then off to work.

 

By 11 am Monday, I was hungry again. I waited until noon and ate my two small apples and 2 oz. of cheese. By 4 pm I was again famished. I then realized I was facing a very tough challenge indeed at 6 pm when I would attend a dinner party. I informed the host that I could not participate in the menu provided. The host, Larry Bain, a great cook and co-founder of Let’s be Frank Hot Dogs, graciously accepted my conditions. On the way to the party, I exchanged some black beans and rice for some pasta, which Paula had prepared. We wanted to diversify our diets a bit.

 

I brought the dish of pasta with broccoli and carrots to Larry’s house. I sat with a smile while we all joked about my inability to join in as they ate olives, radishes, chicken wings and drank lemon drops, prepared from $30 vodka, $20 agave syrup, and hand squeezed lemons by one of my dinner companions. During the second course of homemade grav loks with romaine leaves and the main course of fresh corn, cherry tomatoes and shrimp, accompanied by an Italian white wine, I had the experience of a “have not” in a “have lots” crowd.

 

I was aware of my hunger and desire to join in and how easily that could morph into resentment if I actually were unable to partake at time in the future. Surprisingly to me, I resisted and lived within my budget. I made it home still a full participant in The Hunger Challenge. I must also say that the water I drank and the pasta dish filled me up. My hunger was fully sated for the first time that day.

 

I awoke this morning thinking that I have become really quite spoiled and am truly privileged. As I soft boiled my eggs and made a cup of coffee, I realized that when I was a university student, I lived on a budget and shopped with cost in mind. I was disciplined about preparing menus for the week. I actually enjoyed the challenge associated with making my life work on my limited budget. When I was 21 and worked in a village in Nepal, we ate only rice and roots for the last month I was there. I was hungry every day, lost 20 lbs, and hated those roots, but I did it.

 

Today, I do not plan meals a week ahead, ever. I often spend $50-$100 on a dinner when in San Francisco. I seek only the highest quality food when shopping: organic, small farms, local, clean, and fresh. I rarely consider food prices or get really hungry. I need to lose 20 lbs. Food is a real source of joy for me. I love to shop, prepare sumptuous meals, feed those I love, and I love to eat. These are luxuries and part of my identity. Clearly, $28 per week for food would alter my identity. I would not be who I am now.

 

Beyond these personal insights, I have others thoughts to share.

 

First, the good food movement needs to intensify its commitment to regional food systems that increase the amount of urban agriculture. A majority of SNAP recipients live in the inner city where healthy fresh produce is often hard to get. To the extent that we can create more urban farms and gardens, we will increase the supply of healthy food where it is most needed and we may get it to people for free or very low cost if that food is grown in their neighborhoods.

 

Second, the causes of Hunger receive too little attention. SNAP and food banks are a band aids. They are good in that one can eat enough to live because of them. However, to eat healthfully is a real challenge unless you have time to supplement SNAP with good and free pantry foods, shop thoughtfully, and cook from scratch. In the end we need approaches that will overcome the causes of hunger.

 

Third, we need food sovereignty in every region of the nation and the world. Food sovereignty is power and control over ones food supply. Food sovereignty will come from good policy, economic health and activity, regional food production and markets, and the survival drive and entrepreneurship of people provided opportunities to produce food close to home. Food sovereignty will contribute to poverty alleviation by creating jobs that pay livable wages and community food production activity for those unable to find or hold good jobs.

 

Fourth, ending poverty is not simply about unfettered economic activity. Poverty is multi dimensional and has many causes. Overcoming it requires human empowerment through family and community health, education of youth, nurturance of creativity and innovation, opportunity, and justice.

 

Some argue that poverty is a problem of personal responsibility, but life is complex and social problems are rarely caused by one thing. We need to find the fine balance between personal and collective responsibility. This balance is very hard to find and few agree on where the line is best drawn.

 

Fifth, if it is good policy to collectively defend against threats from abroad by taxing ourselves to build armies; it is also good policy to tax ourselves to build programs that will defend against threats at home. Threats include ignorance, prejudice, hunger, and injustice. History proves that these lead to social instability, crime, violence, and destruction. As I look out at the nation, I perceive the seeds of social unrest born of industrialism that destroys the ecosystem and culture; racism that destroys self-esteem, opportunity, and vision; fundamentalism that destroys diversity and compassion; and egoism that destroys a sense of common purpose and journey.

 

Sixth, our nation needs to find its deep pools of empathy and compassion. It appears to me that we are not yet able embrace those who suffer from deep racial, religious, emotional, and psychological wounds and cannot fully fend for themselves. So many of us still judge or resent those in need. So many still feel entitled to keep all we have earned because we do not see that our own opportunity and success is an outgrowth of the nation to a significant degree. Many do not see the full significance of the fact that the nation is an inheritance, created and nurtured by all those who have gone before us. We must all give back to it more than the amount we would probably like to give. I am not just speaking of giving through taxes. I am also speaking of philanthropy, volunteering time, writing letters, making calls, becoming involved in civil life.

 

Yet the willingness to give back requires a willingness to identify with a larger entity than just the self, to accept that which we do not know well or feel comfortable with. Such identification requires love from us.

 

Seven, we must change ourselves first, as the best way to change the world. I see in myself almost everyday the refusal or inability to reach beyond my own frame of reference to embrace the other. From the street person who lives in front of my office, to a friend or family member who sets me off, to the activist with whom I disagree on an issue, I set the limits of my identification, empathy and compassion.  If I can expand my circle of empathy and compassion and you do the same, and others do it too, the world itself will become more empathetic and compassionate. I think we will be happier too. When I am able to increase my compassion I am in a better state of mind, feel more at peace within and with the world.

 

It is 6 pm on Tuesday evening. I am hungry again. I guess the hunger, and the glimpse of a world with much less freedom, has cleared out my mind. I am feeling more empathy and compassion for those who require SNAP to eat. It is not just a mental construct today. It is a feeling and a knowing where mind, body and spirit have come together. The Hunger Challenge has been good for me. I will become even more committed to food and social justice in the time ahead. Thank you Paula Jones and the San Francisco Food Bank for the invitation!

 

 

(if linking from Twitter, please use #HChal tag)

 

 
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