Skip to content
LEVER 1: LEADERSHIP
Network leaders and build leadership capacity to mobilize communities (geographic and affinity) to act together to create a sustainable food system for CA by 2030.  These networks must cross ethnic, class and interest boundaries to create maximum synergy.

Objective 1.A: Develop a Leadership Network of 40,000 empowered people who collaborate to implement the New Mainstream Campaign.
Context:
The Leadership Network is made up of individuals, who represent organizations, businesses and institutions committed to creating a more sustainable food system in the state.  The Leadership Network will:
1.    Maximize collaboration by integrating activities of organizations and individuals within the network;
2.    Identify and cultivate local, regional, and state-wide solutions to changing the food system that consider a triple bottom line, and the health of California’s environment and communities;
3.    Support the network by sharing information, ideas and resources;  
4.    Build capacity for leadership development and training and help create new leaders across the state;
5.    Support and augment existing and new CA leadership efforts; and
6.    Identify and cultivate new and existing funding sources to support these efforts. 

Click here to read about Proposed places to start on 1.A  in 2008, and potential future actions for 2009-2012.

Objective 1.B: Achieve increased participation of people from isolated urban and rural communities in the New Mainstream Campaign.
Context:
In order to make the food system sustainable, all of California’s communities, including those in urban and rural isolation, must be engaged and empowered. This way, all of California will share a common vision, co-create the desired objectives for fundamental change, and participate in the emerging network of 40,000 people.

Click here to read about proposed places to starton 1.B  for 2008, and potential future actions for 2009-2012.

Objective 1.C: Increase the participation of health care professionals in the New Mainstream Campaign, linking farm, food, and health.
Context:
The healthcare sector needs new information that that links food systems and healthy eating. With greater food systems literacy and understanding, the healthcare sector can plan for, educate about, and implement programs that integrate the health of the individual, the food system, and the environment.

Click here to read about proposed places to start on 1.C for 2008, and potential future actions for 2009-2012.

Objective 1.D: Attract more young people to choose a career in farming.
Context:
In 2007 the average age of a California farmer is over 56 years old. In order for a future sustainable food system to thrive in the state, the roadblocks impeding young people from entering agriculture need to be identified, and incentives for younger people to enter into agriculture must be developed.  

Click here to read about proposed places to start on 1.D for 2008, and potential future actions for 2009-2012.

Objective 1.E: Incorporate concepts of health and wellness into traditional planning, by increasing the number planning professionals in the New Mainstream Campaign.
Context:
Currently, planners think about traffic flow, economic activity, and utilities more than community health and wellness.  Thus, our cities are built efficiently for cars and growth, but not necessarily for citizens focused on health (walking, bike riding, or eating healthy foods). This objective seeks to reorient and educate planners to include considerations of health and wellness as they plan community infrastructure.

Click here to read about proposed places to start on 1.E for 2008, and potential future actions for 2009-2012.

Objective 1.F: Increase the numbers and diversity of leaders actively working to improve conditions for farmworkers.
Context:
Many farmworkers feel a lack of respect from employers as well as the public at large. In addition farmworkers continue to be ranked among the lowest paid workers and have very few employment benefits (transportation, healthcare, housing, retirement). The structure of the work, the abuse of the contracting system, demands for quality control, seasonality of single cropping, and farm specialization are all contributing factors. However, immigration status may be the most immediate structural issue currently at play.
 
Click here to read about proposed places to starton 1.F for 2008, and potential future actions for 2009-2012.

Objective 1.G: Create, introduce & advocate model food system policies that support implementation of the New Mainstream Campaign.
Context:
Policymakers are searching for solutions to challenges related to our future food supply. By creating a sustainable food system we could become the global leader in nurturing healthy communities, ecosystems, and local economies. A food, fishery and farm policy defines:  Principles of sustainability to be pursued, Goals to be achieved in the economic, environmental and social spheres, and Structure for a public-private partnership that would guide implementation.

Click here to read about proposed places to start on 1.G for 2008, and potential future actions for 2009-2012.
Placeholders - Leadership
•    Increase the numbers and diversity of leaders actively working to improve conditions for low-income eaters in California.

Here is a word version of the complete  New Mainstream Campaign Strategy Draft 2.0 from 2/19/08
campaign strategy draft 021908
 
< Prev   Next >
[ Back ]

Translate this site

fd banner.jpg

Be a Changemaker - Actions You Can Take Today

Here are some actions you can take today to help create a sustainable food system for CA in one generation. 
Learn more here.   

Call For Volunteers –

How would you like to meet new people, help them connect to the sustainable food movement, and have fun at the same time?
Find out more...

Donate to the Roots of Change!

Click here to donate and help support a sustainable food system for California!

Log onto the California Food Systems Network

Connect, collaborate, and create. The Food California Food Systems Network is a hub where all parts of the California food system can share, learn, and demonstrate the links between organizations, individuals, and businesses.

Just click here to check it out!