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LEVER 3: PUBLIC PERCEPTION
Create a shift in public perception so that all Californians see and value the interrelationship between farms, food, and health.  

OBJECTIVE 3.A: Track NMS Campaign progress and package the best stories for distribution through traditional and new media sources.
Context:
Telling compelling success stories will build the political, popular, and economic support needed to reach the campaign’s 2030 goal. Widely distributing these stories will develop public awareness of the interrelationships between food, farms and health, and will encourage citizens all over California to drive change.

Click here to read about proposed places to start on 3.A  for 2008, and potential future actions for 2009-2012.

OBJECTIVE 3.B: Change public perception of farming by clarifying the interrelation between producers, food, and health of individuals, communities, and the environment in California.
Context:
Currently Californian’s are largely unaware of where their food comes from, and the effects production practices, distribution, and policy have on the health of communities.  With stronger understanding of the ways that individual, community and environmental health are related, more Californian’s would work to move CA’s food system towards sustainability.

Click here to read about proposed places to start on 3.B  for 2008, and potential future actions for 2009-2012.

Objective 3.C: Re-link city and country through existing events that bring country to city and city to the country.
Context:
At one time county fairs were a celebration of agricultural harvests and community success. Today there are few places other than farmers markets where city dwellers can experience the culture and bounty of rural regions. This objective seeks to ignite a statewide series of events that bring rural bounty to the center of cities to celebrate and remind the urban population of their interdependence and the need to consistently support their regional producers.  

Click here to read about proposed places to starton 3.C  for 2008, and potential future actions for 2009-2012.

Placeholders – Public Perception
•    Identify & cultivate new food leaders.
•    Increase electorate’s support for sustainable food policies.
•    Increase consumer spending on sustainable food.

 
 
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