| Objective 2.I |
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Increase total number of regional food outlets that feature sustainable food products. Proposed Places to Start in 2008: 1. Create a sustainable food business incubators to: a. Facilitate new value chain based business models and shared ownership structures for food markets; b. Help launch food businesses for growing areas. Emphasize options for Hispanic owners. The business incubator should also be charged with developing sample business plans for grower-owned and worker-owned grocery and restaurant formats, as well as considering shared market, finance, building and back-end efficiencies for small formats. Potential Future Actions for 2009-2012: 2. 45 New Regionally Owned and Operated Grocery Chains by 2030. Five New Chains in operation by 2011. California is on track to construct over 900 new large supermarkets by 2030. If half (450) of these new supermarkets were owned and operated by local chains of up to ten stores each, at least 45 new local owners would be in place in 25 years, bringing a regional flavor to the marketplace, circulating over $6 billion per year locally, supporting 54,000 workers and diversifying the purchasing structure of the food system. 3. 2000 New Small, Corner-store Markets by 2030. 500 new small markets operating by 2011. Currently California has an estimated 1,857 small grocery markets. If the trend towards Supercenters continues, we can expect 3,923 new small stores. If Supercenters do not emerge as significant players, we can expect 5,207 small stores. In either case, a large number of new small-store opportunities exist for local or regional owners, providing the opportunity for locally controlled purchasing and new ownership options. 4. 1200 Farmers Markets by 2030. California may be home to three times as many farmers’ markets as in 2005, dramatically increasing the opportunity for eaters to buy local and know where their food comes from. 5. Encourage or facilitate the creation of more cooperatively owned and operated food businesses. |
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