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Objective 3.A
Track NMS Campaign progress and package the best stories for distribution through traditional and new media sources.

Proposed Places to Start for 2008:
1.    Document 2007 & early 2008 facts, successes, and challenges and distribute to all possible new and traditional media sources.
2.    Identify “hot button” issues such as climate change, air quality, water shortages, food security, obesity, diabetes and health issues. Tie food system communications, language and stories to both address and align with all current concerns.  
3.    Develop and parse compelling messages to address diverse audiences appropriately. Clearly frame the discussion of the CA food system and its movement towards sustainability and fully test the newly developing terminology. Use external resources as feasible.

Potential Future Actions for 2009-2012:
4.    Develop and make available public relations packet for use by farmers, media, and other interested parties to re-link the farm with consumers. (N.B., online and updatable).
5.    Develop a shared model for public relations’ activities with supportive organizations.  Expand outreach and support for the New Mainstream campaign through inclusive efforts.
 
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