Skip to content
Objective 3.B
Change public perception of farming by clarifying the interrelation between producers, food, and health of individuals, communities, and the environment in California.

Proposed Places to Start for 2008:
1.    Create a focus group of farmers, farmworkers, processors, distributors, manufacturers, and retailers to develop and understand how to communicate “sustainability” for each group.  Identify opinion leaders and form a “speakers bureau” to assist with dissemination of the definition.
2.    Work with Secretary of Agriculture to Develop a Statewide Plan for Agriculture like those that exist for other sectors including: city plans, land use plans, water plans, transportation plans to ensure that adequate resources are available to grow healthy food and provide ecosystem services (open space, pollination, watershed health, groundwater recharge, vegetation to clean the air, positive impacts on climate change, flood protection, etc).

Potential Future Actions for 2009-2012:
3.    Support urban/rural publications and media that encourage understanding system-wide connections.  Highlight local, grassroots, community, farm, and city links.  
4.    Create a media campaign that teaches consumers that the food they eat came from a farm, and that “eating their view” saves the livelihoods of farmers and farmworkers, and conserves farmland.
5.    Work with existing food system related public relation efforts to add the above message.
6.    Develop an annual award given to farmers celebrating those who are practicing innovative methods to improve economic, environmental, and/or employee health. Add a specific farm component to the Governor’s Environmental and Economic Leadership Awards. Develop this award in partnership with existing agricultural groups, (e.g. CA Farm Bureau, Ag Leadership Program, CDFA, Women in Agriculture) and urban and consumer groups to attain the maximum non-farm awareness.
 
< Prev   Next >
[ Back ]

Donate to the Roots of Change!

Click here to donate and help support a sustainable food system for California!

Translate this site

Changemakers Day

A  Roots of Change and Slow Food Nation Collaboration
Civic Center | Friday, August 29 | by invitation, for practitioners and professionals
icon-sfn_ball.png

Log onto the California Food Systems Network

Connect, collaborate, and create. The Food California Food Systems Network is a hub where all parts of the California food system can share, learn, and demonstrate the links between organizations, individuals, and businesses.

Just click here to check it out!