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Welcome to Roots of Change

Roots of Change (ROC) believes that the best way to make the food system sustainable is to connect and support the people and parts within the system that have the knowledge, roles, relationships and commitments required to successfully manage a rapid transformation. Read more...

ROC Convenes State's Second Urban-Rural Roundtable for Los Angeles Foodshed

On January 27, 2010 Roots Of Change convened the first of three meetings of the Los Angeles Urban-Rural Roundtable. Similar to ROC's 2009 work in San Francisco, the LA roundtable will deliver policy and program recommendations to Los Angeles.

California Winegrowing Alliance Launches Sustainable Certification

The Certified California Sustainable Winegrowing program launched on January 13, 2010. To learn more click on the link below. Check back for more on agriculture stewardship work focused on environmental, social and economic sustainability.

California Farmers' Market Consortium Receives Grant to Increase Access to Healthy Food

The newly created California Farmers Market Consortium received a grant at the end of 2009 from the California Department of Food and Agriculture to help the state's economically and nutritionally vulnerable benefit from improved access to healthy fruits and vegetables.

SF Mayor Newsom Announces First Regional Food Policy in US

July 10, 2009

On Wednesday, San Francisco Mayor Gavin Newsom announced his Executive Directive on Healthy Sustainable Food for San Francisco. The Directive is a truly holistic document, knitting the many elements required to create a functional foodshed that serves rich and poor. Other cities have already embraced some of the items in Newsom’s directive, but what is most groundbreaking is that he calls out the need to prioritize healthy food access and the interdependence of rural and urban communities in a period of economic crisis. He sees the link between sustainability and the nation’s next economic stage.

Click read more to continue reading and for links to the Executive Order, photos, and press coverage.