The Evolution and Revolution of the Grassfed Production Model

How "green" is your meat?
Changemakers Day
August 29, 2008

This panel will lead you through four major components of the Grassfed Movement. Beginning with a brief introduction and overview history of Grassfed in America, by Carrie Balkcom, Dr. Patricia Whisnant, DVM will then lead you through the “Journey of food” from the industrial production model. Will Harris will share with you the production model of ” from birth to bar code” and the grassfed model as practiced in his farm. Brian Kenny will share the story of the Hearst Ranch, speak about rancher integrity, the importance of Certification, and relationship marketing. Andrew Gunther will add to the conversation ‘Grassfed, safer for humans, kinder for animals,’ and Wendell Berry, as one of the leading spokespeople for sustainable agriculture, will add the amazing dimension of his wisdom about “The Pastoral Perspective.”

Moderator: Carrie Balkcom, American Grassfed Association
Panelists: Wendell Berry, Author; Andrew Gunther, Animal Welfare Approved; Will Harris, White Oak Pastures; Brian Kenny, Hearst Ranch; Patricia Whisnant, DVM, American Grassfed Beef

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