|
Evaluating Marketplace “Green” Labels And Claims |
December 4, 2007
Ali Edwards
With the growing awareness of the environmental impact of our consumer lifestyles, Americans are looking for “environmentally friendly” consumption alternatives. The marketplace is responding with a gold rush towards ‘green’. The new byword for marketers is “green” and with that comes a whole lot of greenwashing. While we clearly need to create clean and fair product and service alternatives, many of the new “green” products that are filling the shelves of America’s stores claim “greenness” without warranting that claim. A November 30 NPR report on the realties of greenwashing in this growing market offers very useful guides for evaluating green labels and claims. The report also highlights recent research done by the environmental marketing firm Terrachoice. The firm’s research into product claims and greenwashing lead to some disturbing results, as well as the development of their Six Sins of Greenwashing (for full text with examples of each type of greenwashing click here):
|
|
Read more...
|
|
|
Sustainable Food Purchasing Policy Guide Now Available |
November 30, 2007
A helpful tool for parties interested in food system change -
The Association for the Advancement of Sustainability in Higher Education (AASHE) Thursday said it has completed its Guide to Developing a Sustainable Food Purchasing Policy.
Directed by Portland, Ore.-based Food Alliance, with funding from the Russell Family Foundation, the guide is intended to help universities, colleges, hospitals, and other institutions – as well as those advocating for food system change – create, promote and implement practical sustainable food purchasing policies, AASHE said.
Authored by Matthew Buck at Food Alliance, and including preliminary research and interviews, the guide was contracted to John Stoddard at the Oregon Center for Environmental Health.
AASHE is a member organization of colleges and universities that works with businesses, nonprofits and government agencies to advance sustainability in higher education.
|
|
|
State Board of Food and Agriculture to Discuss Food Forsight Trends |
November 21, 2007
The California’s State Board of Food and Agriculture will host a session to discuss food foresight trends and implications to the agri-food chain and agricultural policy. The event will take place on Wednesday, November 28, 2007, 9:00 a.m. to 1:30 p.m., at the California Department of Food and Agriculture’s main auditorium, located at 1220 N Street in Sacramento.
|
|
Read more...
|
|
|
Cloned Food Poised to Enter U.S. Food Supply |
November 15, 2007
This article from Europes Food Production Daily tracks the possibility of cloned food entering the US food supply by the end of this year. Last December, the FDA issued draft guidance on allowing meat and milk from cloned cows into the food chain.
How soon that action is taken will depend upon amendment 3524 in currently debated 2007 Farm Bill. This amendment calls for studies that would evaluate the health effects of allowing the commercialization of milk and meat from cloned animals.
Read the full article here.
|
|
|
American Planning Association Policy Guide on Community and Regional Food Planning |
November 13, 2007
Check out the American Planning Associations new Policy Guide on Community and Regional Food Planning.
Many converging factors explain the heightened awareness among planners that the food system is indeed significant in relation to planning:
- Recognition that food system activities take up a significant amount of urban and regional land
- Awareness that planners can play a role to help reduce the rising incidence of hunger on the one hand, and obesity on the other
- Understanding that the food system represents an important part of community and regional economies
- Awareness that the food Americans eat takes a considerable amount of fossil fuel energy to produce, process, transport, and dispose of
- Understanding that farmland in metropolitan areas, and therefore the capacity to produce food for local and regional markets, is being lost at a strong pace
- Understanding that pollution of ground and surface water, caused by the overuse of chemical fertilizers and pesticides in agriculture adversely affects drinking water supplies
- Awareness that access to healthy foods in low-income areas is an increasing problem for which urban agriculture can offer an important solution
- Recognition that many benefits emerge from stronger community and regional food systems
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
| Results 36 - 40 of 55 |
