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The New Mainstream 5-Year Campaign Strategy

In 2003, ROC began work with hundreds of CA food system leaders on the Vivid Picture Project  to create a comprehensive vision for a sustainable food system for CA by 2030.  Released in Nov. 2005, The New Mainstream outlined this vision and the associated measurable indicators that can be used to track progress toward sustainability.  

Over the last year, the ROC community has been hard at work on a detailed implementation strategy for this vision.  Last summer, the first class of ROC Planning Fellows lent their experience, expertise, and on-the-ground knowledge of the state’s food system to an intensive strategic planning process. The ROC Fellows began to  identify  and prioritize the work needed between 2007 and 2011 to achieve the 2030 goal for a sustainable food system.   This work was then honed by members of the ROC Stewardship Council , the Business Leaders Council , the Workforce Workgroup ,  and ROC’s Coordinating Team , resulting is this draft 5-Year Campaign Strategy.

Click Here to download a PDF of the CampaignStrategy Draft.
 
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A  Roots of Change and Slow Food Nation Collaboration
Civic Center | Friday, August 29 | by invitation, for practitioners and professionals
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