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Photo Courtesy of Ali Edwards
In 1999, a group of California-based foundations came together to explore the challenges facing the current industrialized food system and to discover a means to maximize the impact of their investments in pursuit of a healthier system. In 2000, they commissioned and released Roots of Change: Agriculture, Ecology, and Health in California, a report that consolidated information from policy makers, farmers, scientists, and activists, as well as data from numerous state agencies. The report made the case that multiple environmental, social, and economic problems in California can be addressed simultaneously by a comprehensive transition to a sustainable food system. ROC (originally The ROC Fund) was launched in 2002 to address these issues and to work collaboratively and systemically to transform California's food system to one that is more sustainable. A strategic funders' collaborative has contributed over $3 million to this initiative to date. The collaborative formed a high-level advisory body of food systems experts - the ROC Council. The ROC Council agreed that the problems were well described, but realized that a vision of a sustainable food system was needed.
Today These projects have reached over 1000 people and built meaningful links to state and local governments, businesses, nonprofit organizations, and communities.
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